All that Glitters

by Stuart Harrison on October 25, 2015

The wine business has changed significantly since the days my partners and I launched our careers. Nike Air Zoom Pegasus 33 femme For one thing, back in the early 70’s, Napa Valley had less than three or four dozen wineries. Today there are over 650 licensed entities.

Back in the early 70’s, the notion of a ‘showplace’ winery was virtually unheard of. The reality was that wineries, 40 years ago, were production facilities first and foremost. Nike Air Max 2018 femme Robert Mondavi Winery was the first to break out of that mold, although in a modest way by today’s standards.

Then along came Jordan Vineyards. The winery opened its doors in the mid seventies. Nike Air Max 2015 femme It’s striking ‘Chateau’ design, and lavish appointments set the tone for a new generation of facilities. Consequently, as the number of wineries grew, and investors poured in from around the world, so the bar was raised.

Today, Napa Valley sports an impressive array of superbly designed and handsome wine making facilities. Kanken Backpack Sale UK These have certainly enhanced the image of Napa, which has been good for all of us. Not surprisingly, this movement toward more grandiose wineries has mirrored the stylistic evolution of many of our wines. It is no coincidence that the trend toward opulence and extravagant enhancements in our wine, mirror the facilities in which they are being made.

If you’ve read our cabernet manifesto, you know we are ‘old school’. Adidas Zx 500 Femme Rose We think there is something to be said for a less extravagant style of wine. I guess we have a similar feeling about the changing landscape of the Napa Valley. louboutin pas cher The ‘ante’ has definitely been raised, with spectacular results. New Balance ct suede gum femme But the Napa Valley of the early 70’s was something special. Wines were as natural and uncluttered as the buildings in which they were made. adidas stan smith homme noir The playing field was level, and the end product was all that mattered.

Whatever the allure the ‘glitter’ brings, it’s safe to say we have lost something of our golden age.

{ 0 comments… add one now }

Leave a Comment